A new tourism development brand has launched for Esperance inviting visitors to immerse themselves in the wild elements of the region.
The GEDC was delighted to sponsor the local launch of the new ‘Esperance. In your Element‘ brand at an event during September, where 100 local business and tourism operators gathered for brand reveal.
The brand was developed by Australia’s Golden Outback and the Shire of Esperance, with extensive local engagement.
The launch also featured The Esperance Promise. This is an exciting initiative created to facilitate meaningful and responsible visitation to Esperance.
The Esperance Promise provides guidance on how to visit sustainably, and importantly – return home safely. By making the promise, visitors can help protect the natural beauty and community spirit that makes Esperance such a special place to visit.
Local tourism operators and businesses can access the Brand Toolkit to assist with using and promoting the new brand or for more information about these initaitives, contact Annabelle Hender, Tourism Development Manager, AGO, at annabelle.hender@goldenoutback.com.